UN SDGs and sustainability strategy implementation : Veikkaus Co. case study

Abstract

The research aimed to understand how the United Nations Sustainable Development Goals impacted Veikkaus and how the company used these goals as a guideline for its sustainability strategy. This study is a qualitative case study, and the research method ensured that the scope of the research could be justified with the data gathered. Previous research, secondary data, and interviews with experts from the company were at the core of the study. The results suggest that the UN SGDs can provide a framework that organisations can use for their sustainability strategy. These strategies require a deep understanding of sustainability, the actions' status, and long-term commitment to the goals. Further research could use the UN SDGs framework at the Finnish level.