Digital transformation in the event industry – answering the competence needs of event professionals with Hybrid Ninja
Richterich, Maiju (2023)
Richterich, Maiju
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023060217419
https://urn.fi/URN:NBN:fi:amk-2023060217419
Tiivistelmä
Opinnäytetyössä tutustutaan tapahtuma-alan digitalisoitumiseen Suomessa, ja sen vaikutuksiin tapahtumakentän muutoksissa, sekä tapahtumaosaajien osaamistarpeissa. Työssä tutkitaan, mitä hybridi- ja virtuaalitapahtumat ovat, ja kuinka jo tapahtuma-alalla työskentelevät ammattilaiset voivat hankkia lisäkoulutusta tai erikoistumista näihin tapahtumatyyppeihin liittyen.
Opinnäytetyö toteutetaan toimeksiantona Haaga-Helia ammattikorkeakoulun kehityshankkeelle Hybrid Ninja, jonka tavoitteena on kehittää juuri tähän tarpeeseen kohdennettua koulutusta, jonka kokonaisuuden aikana paitsi kerrataan tapahtumatuotannon perusteita, myös pureudutaan hybridi- ja virtuaalitapahtumiin sekä niiden tuotantoon, sekä muun muassa lakeihin, budjetointiin sekä keskeistä käsitteistöä.
Opinnäytetyön tavoitteena on tuottaa kehitysehdotuksia Hybrid Ninja-koulutusohjelman kehittämiseen, sekä arvioida, kuinka hyvin tämä uusi koulutus vastaa alan todettua osaamisvajetta. This thesis is written as a part of Haaga-Helia University of Applied Sciences development project Hybrid Ninja, that is developing new study modules aimed for event industry professionals and adults seeking new career paths in the event industry. The subject of the thesis is a result of conversations and needs assessments with the thesis supervisor and the commissioning party, and it is created to support Hybrid Ninja’s product development. The aim of the thesis is to create development proposals for the training modules, and explore, how the Hybrid Ninja project helps fill the hybrid- and virtual production competence gap for event professionals. In the introduction, the background of the thesis is explained.
First the thesis takes the reader to familiarise with the phenomenon of digital transformation and digitalisation, more specifically in the event industry in Finland. Then the text moves on to exploring the topics of events and their digitalisation, and the challenges the chanigng industry causes to people working the field, the event professionals. Finally the important competencies and traits of these event professionals are summarised and the current training and study possibilities of events, especially hybrid- and virtual events are explored.
In the next chapters, first the approach and methodology of the thesis is explained, then moving on to presenting the Hybrid Ninja project and the pilot project related to it, with the thesis process running the reader through the timeline of writing the thesis and thought processes behind it. To finish, the results of the thesis are presented, which are followed by the discussion where the author meditates on the validity and reliability of the whole process and the results, reflecting on the journey and time spent with the assignment.
Opinnäytetyö toteutetaan toimeksiantona Haaga-Helia ammattikorkeakoulun kehityshankkeelle Hybrid Ninja, jonka tavoitteena on kehittää juuri tähän tarpeeseen kohdennettua koulutusta, jonka kokonaisuuden aikana paitsi kerrataan tapahtumatuotannon perusteita, myös pureudutaan hybridi- ja virtuaalitapahtumiin sekä niiden tuotantoon, sekä muun muassa lakeihin, budjetointiin sekä keskeistä käsitteistöä.
Opinnäytetyön tavoitteena on tuottaa kehitysehdotuksia Hybrid Ninja-koulutusohjelman kehittämiseen, sekä arvioida, kuinka hyvin tämä uusi koulutus vastaa alan todettua osaamisvajetta.
First the thesis takes the reader to familiarise with the phenomenon of digital transformation and digitalisation, more specifically in the event industry in Finland. Then the text moves on to exploring the topics of events and their digitalisation, and the challenges the chanigng industry causes to people working the field, the event professionals. Finally the important competencies and traits of these event professionals are summarised and the current training and study possibilities of events, especially hybrid- and virtual events are explored.
In the next chapters, first the approach and methodology of the thesis is explained, then moving on to presenting the Hybrid Ninja project and the pilot project related to it, with the thesis process running the reader through the timeline of writing the thesis and thought processes behind it. To finish, the results of the thesis are presented, which are followed by the discussion where the author meditates on the validity and reliability of the whole process and the results, reflecting on the journey and time spent with the assignment.
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