Creating a Digital Marketing Plan for Company X

Abstract

This thesis focuses on the development of a digital marketing plan for Company X, a small Finnish company providing travel services in Finland.The purpose of this thesis is to helpCompany X, identify areas for improvement, and create a comprehensive digital marketing plan thatcan help the company. The proposed digital marketing plan is designedto increase brand awarenessfor the company, drive traffic to the company's website, generate leads,and, eventually increase sales. The plan ismadeto the unique needs and resources of Company X, with a focus on cost-effectiveness as well as measurable results.