Emerging Trends in Marketing Strategy: A Comprehensive Analysis Of 4ps

Abstract

The marketing mix, a foundational concept in marketing, has evolved over time to address the changing needs of businesses and consumers. This thesis examines the development and application of the marketing mix, focusing on the strengths and weaknesses of the 4Ps and 7Ps models, and explores potential future developments in the field. The study begins with an introduction to the marketing mix and a definition of the 4Ps, followed by a comparative analysis of the strengths and weaknesses of both the 4Ps and 7Ps models. Mazda's Marketing Strategy and the consideration of the 4ps in marketing mix. A literature review is conducted to provide an overview of the existing research in the field, which informs the development of hyper-regionalised marketing-mix strategies that address the specific requirements of diverse markets. The research also investigates potential future developments in the marketing mix, with a particular emphasis on the implications of automation, hyper-targeting, and robotics for marketing strategies. An analysis of these emerging trends is conducted to evaluate their potential impact on the marketing mix and identify opportunities for businesses to adapt and innovate. In conclusion, the thesis emphasises the significance of the marketing mix in shaping business success and proposes potential improvements to the models to better accommodate the changing business landscape.