Instagram Marketing for Fashion Brand Promotion
Pham, Tran (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023060521428
https://urn.fi/URN:NBN:fi:amk-2023060521428
Tiivistelmä
The subject of this thesis is successful social media marketing on Instagram and creating a proposal marketing strategy on Instagram for a fashion brand. The goal is to improve the company's understanding of Instagram marketing and how it can improve sales and customer communication.
The theoretical part of this thesis consists of general information about social media marketing and Instagram marketing for the brands in the fashion industry. The section also covers the Algorithm, Analytics, Metrics, and features of Instagram. Besides, the theoretical section presents the findings through articles, theses, and academic literature. The author also investigated other social media platforms for comparison purposes and used many figures to illustrate and visualize the results.
The empirical part examines the current situation and the success of a popular fashion brand’s Instagram profile and proposes a marketing strategy for how the brand can improve its Instagram strategy to be approached easily and better communicate with its customers online.
According to the analysis, the brand could improve its Instagram marketing strategy by understanding and dealing with Instagram algorithms and Instagram ads. Moreover, the brand could apply various Instagram features to its marketing strategy by using hashtags more effectively, posting videos/posts/reels according to the schedule, and putting more interaction into their post.
The theoretical part of this thesis consists of general information about social media marketing and Instagram marketing for the brands in the fashion industry. The section also covers the Algorithm, Analytics, Metrics, and features of Instagram. Besides, the theoretical section presents the findings through articles, theses, and academic literature. The author also investigated other social media platforms for comparison purposes and used many figures to illustrate and visualize the results.
The empirical part examines the current situation and the success of a popular fashion brand’s Instagram profile and proposes a marketing strategy for how the brand can improve its Instagram strategy to be approached easily and better communicate with its customers online.
According to the analysis, the brand could improve its Instagram marketing strategy by understanding and dealing with Instagram algorithms and Instagram ads. Moreover, the brand could apply various Instagram features to its marketing strategy by using hashtags more effectively, posting videos/posts/reels according to the schedule, and putting more interaction into their post.