The Nordics underdeveloped e-commerce food sector : how can e-commerce strategies be enhanced?
Lee, Chaeeun (2023)
2023
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023060722370
https://urn.fi/URN:NBN:fi:amk-2023060722370
Tiivistelmä
The purpose of this study was to explore ways to enhance the Nordic region's underdeveloped e-commerce food sector strategies to gain a sustainable competitive advantage. The study conducted a literature review covering topics such as e-commerce, business models, food e-tailing strategies, consumer adoption models, and consumer behavior and food consumption in the Nordic region. The study primarily focused on identifying strategies that could enhance the Nordic food market.
This study applied a qualitative research method to provide a comprehensive view of the question. The study employed a case analysis through exploratory research. Secondary data was gathered from the case company's annual reports, statistics, news media, and press releases.
The study's key findings indicate that case companies mainly focus on the consumer- centric approach and cost leadership strategies. The study identified strategies that can be implemented in the Nordic region to succeed with the direct-to-consumer model and reduce steps and intermediaries in between, including automation, data analytics, artificial intelligence, cashier less stores, and scan and go technology. These approaches can help to reduce costs, increase profitability, and gain sustainable competitive advantage. By implementing the strategies discussed before, retail can move closer to the consumer directly and tackle the challenges in the online grocery retail sector.
This study applied a qualitative research method to provide a comprehensive view of the question. The study employed a case analysis through exploratory research. Secondary data was gathered from the case company's annual reports, statistics, news media, and press releases.
The study's key findings indicate that case companies mainly focus on the consumer- centric approach and cost leadership strategies. The study identified strategies that can be implemented in the Nordic region to succeed with the direct-to-consumer model and reduce steps and intermediaries in between, including automation, data analytics, artificial intelligence, cashier less stores, and scan and go technology. These approaches can help to reduce costs, increase profitability, and gain sustainable competitive advantage. By implementing the strategies discussed before, retail can move closer to the consumer directly and tackle the challenges in the online grocery retail sector.