Exploring the Potential of Creative Content and LinkedIn for B2B Marketing Success
Tadoe, Elisabeth (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023060722731
https://urn.fi/URN:NBN:fi:amk-2023060722731
Tiivistelmä
LinkedIn has become a popular and rapidly growing platform for B2B marketing in recent times. The increasing popularity can be attributed to the platform's effectiveness in connecting professionals and facilitating business interactions. This diary thesis presents an introspective diary of the experiences and professional growth of a Marketing Specialist at one of the B2B companies in Helsinki, Finland. Documenting daily activities and the implementation of solutions, this diary thesis serves as a comprehensive record of the author's journey in the marketing profession and discovering the potential on the LinkedIn platform.
Collaborating closely with both marketing and sales teams on various projects, the author reflects on nine weeks of experience, providing a glimpse into personal and professional development as a marketing specialist. The thesis emphasizes the author's aspirations to further devel-op skills in B2B marketing, particularly in creative content creation and utilizing LinkedIn as a marketing tool.
By delving into the author's reflections and experiences, this diary thesis provides valuable knowledge and understanding for professionals in the field. It explores themes such as marketing progression, the growth, and relevance of LinkedIn in a B2B context, creative content, and the author's journey of personal growth. The abstract set the stage for an insightful exploration of these themes and offers a preview of the valuable insights the thesis provides for fellow marketing professionals.
Collaborating closely with both marketing and sales teams on various projects, the author reflects on nine weeks of experience, providing a glimpse into personal and professional development as a marketing specialist. The thesis emphasizes the author's aspirations to further devel-op skills in B2B marketing, particularly in creative content creation and utilizing LinkedIn as a marketing tool.
By delving into the author's reflections and experiences, this diary thesis provides valuable knowledge and understanding for professionals in the field. It explores themes such as marketing progression, the growth, and relevance of LinkedIn in a B2B context, creative content, and the author's journey of personal growth. The abstract set the stage for an insightful exploration of these themes and offers a preview of the valuable insights the thesis provides for fellow marketing professionals.