The impact of e-commerce on international business: a comparative study of traditional and online business models

Abstract

This thesis discusses about the transformative impact of e-commerce on international business. It focuses on a comparative analysis of traditional and online business models, addressing the challenges and opportunities presented by the rapid growth of e-commerce. The study aims to deliver an in depth understanding of how e-commerce has reshaped global trade practices and strategies. A mixed-method approach is applied to detailly analyze the impact of e-commerce on international business, with a specific focus on Burger King. This approach combines quantitative data collection from diverse sources, including financial reports and market studies, with qualitative understandings gathered through interviews with industry managerial individuals. This combined approach gives an effective understanding of how e-commerce strategies have influenced Burger King's international business operations. The study reveals an important reconfiguration of international business practices due to the rise of e-commerce. Businesses installing online platforms experience notable gains in market reach, customer acquisition, and revenue. Effective digital marketing, customer engagement, and supply chain optimization emerge as critical success factors. But challenges like cybersecurity and intense competition need adaptive strategies. This research highlights the imperative for businesses to deal with e-commerce strategies into their international models for sustained competitiveness.