Improving the marketing of a restaurant : Case company Restaurant Bootti
Kuismin, Markus (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023121336779
https://urn.fi/URN:NBN:fi:amk-2023121336779
Tiivistelmä
The bachelor’s thesis was commissioned by Bootti Oy. Bootti Oy is a restaurant situated in the centre of Oulu near the coast. The aim of the thesis was to find ways to promote the brand of the restaurant and to gain new customers. In the end a marketing plan was created to help the restaurant create a plan it could take to attract more customers.
The theoretical framework and research are based on literature reviews and an interview. The theory mainly consisted of marketing related concepts and background knowledge for the marketing plan. For the literature review, books and articles were used and a lot of the information was gathered from the websites of competitors.
The author of the thesis had prior knowledge of the company as the author had worked for the company that built the restaurant. New knowledge was gained through the interview in order to fully understand the current needs of the company.
The thorough analysis consisted of analyzing the market, customers, and SWOT. Current market trends were analyzed through different websites, customers were analyzed by researching re-views from Google and through the interview. SWOT analysis was created by analyzing different factors that the company faces.
Lastly the marketing plan was created based on the analysis. The restaurant already had a lot of existing plans which backed up the marketing plan.
The theoretical framework and research are based on literature reviews and an interview. The theory mainly consisted of marketing related concepts and background knowledge for the marketing plan. For the literature review, books and articles were used and a lot of the information was gathered from the websites of competitors.
The author of the thesis had prior knowledge of the company as the author had worked for the company that built the restaurant. New knowledge was gained through the interview in order to fully understand the current needs of the company.
The thorough analysis consisted of analyzing the market, customers, and SWOT. Current market trends were analyzed through different websites, customers were analyzed by researching re-views from Google and through the interview. SWOT analysis was created by analyzing different factors that the company faces.
Lastly the marketing plan was created based on the analysis. The restaurant already had a lot of existing plans which backed up the marketing plan.