Business plan for a clothing and artificial jewellery business in Central Ostrobothnia, Finland

Abstract

The thesis was conducted for a recently moved entrepreneur in Finland, who has been dealing in the same industry in Pakistan. Anmbreen Safdar as representer of “Eleonora Clothing and Jewellery Oy” commissioned the research during this process. The purpose of this research was to plan the business initiatives in an organized way which should include business strategies and an effective financial budgeting scheme. The goal was achieved through the business plan software (Lissu 2.0) with the help of the Business Development division of Kokkolanseudun Kehitys Oy (Kosek). The results include organizational strategic planning, strategy statements, product analysis, market assessment, sales and marketing plan, premises and stock management, organizational structure and development plan, SWOT analysis and financial forecasts.