Why companies should integrate sustainability as one of their decision parameters. : A business perspective

Abstract

The environmental, social, and economic issues in the world are so massive and far-reaching that they can touch and affect the life of the world’s populations in many aspects. The current study investigated the complex interaction and interplay between business performance and sustainability. It attempted to explore how sustainability can generate new business opportunities that in addition to improving social and environmental well-being, will trigger profit maximization, a major and key driver guiding companies business behavior.

The theoretical framework of the study focused on identifying the major cause of environmental degradation, and the role of business in overcoming this challenge as a way forward to profit maximization. The empirical part of the study was conducted by using a combination of both primary and secondary data acquired from literature review. Basically, three methods constituted the methodology of the data collection for this study such as I) questionnaire, which was a quantitative survey with some space for qualitative statements. II) interview, and III) an open format discussion.

The findings of this research concluded that given the volatile business world and the challenges firms face, companies can address these challenges and convert the challenges into new business opportunities through more sustainable mindset and strategy.

Finally, it was concluded that to address the challenges that threaten the environmental and social wellbeing, embracing sustainability is a key solution that will help consumers and companies to live in the limit of the plant’s carrying capacity