Strategy Plan for an entrepreneurship from the educational tourism industry
Arizzi, Cynthia (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202402223327
https://urn.fi/URN:NBN:fi:amk-202402223327
Tiivistelmä
This thesis examines a case study of a small business related to educational tourism founded in Argentina. In 2017, the challenges it has faced and the need to have a strategy plan to stay in the market, grow its profitability and improve the entrepreneur solo role.
Gappertime serves as a case study, and as the founder and CEO, I have encountered and continue to face the imperative for change. This need for transformation isn't just about enhancing the business's competitiveness, but it's primarily aimed at propelling forward in terms of growth. As an entrepreneur, I currently handle over 90% of the business responsibilities, which often prove to be stressful and unproductive in terms of achieving a new perspective as a businesswoman.
Since the inception of Gappertime, my unwavering commitment to the business, building connections through brand ambassadors, and delivering a strong value proposition have been pivotal to the growth. While these elements continue to be crucial, it's now imperative to focus on strategically shaping our future direction. The aim of this thesis is to shed light on why, what and how small companies can create or reconfigure their strategy in a sustainable way by combining existing literature and a systematic review of articles with the experience and needs of the case study. Interviewing third parties as ambassadors and competitors plus business coaches' feedback are significant to add value to this thesis concerning new knowledge and voices giving objectivity. The development work is based on understanding the target in a realistic operational environment and the benefit sought is to stimulate knowledge and learning in the context of SME´and in the educational tourism industry based on previous theories to support development.
This thesis offers a strategy plan as an improvement proposal for Gappertime.
Gappertime serves as a case study, and as the founder and CEO, I have encountered and continue to face the imperative for change. This need for transformation isn't just about enhancing the business's competitiveness, but it's primarily aimed at propelling forward in terms of growth. As an entrepreneur, I currently handle over 90% of the business responsibilities, which often prove to be stressful and unproductive in terms of achieving a new perspective as a businesswoman.
Since the inception of Gappertime, my unwavering commitment to the business, building connections through brand ambassadors, and delivering a strong value proposition have been pivotal to the growth. While these elements continue to be crucial, it's now imperative to focus on strategically shaping our future direction. The aim of this thesis is to shed light on why, what and how small companies can create or reconfigure their strategy in a sustainable way by combining existing literature and a systematic review of articles with the experience and needs of the case study. Interviewing third parties as ambassadors and competitors plus business coaches' feedback are significant to add value to this thesis concerning new knowledge and voices giving objectivity. The development work is based on understanding the target in a realistic operational environment and the benefit sought is to stimulate knowledge and learning in the context of SME´and in the educational tourism industry based on previous theories to support development.
This thesis offers a strategy plan as an improvement proposal for Gappertime.