AR Technology in Jewellery Display

Abstract

In the era of social self-media, the landscape of buying and selling goods, and even visiting museums, has transformed with the introduction of digital technology. The use of Augmented Reality to display jewellery introduces novel presentation and expression, impacting physical stores and the traditional jewellery industry. Interactive Augmented Reality replaces the initial customization and try-on process, attracting users to engage interactively. The real feel of the try-on experience aids customers in making informed purchase decisions and enhances brand conversion rates. In this project, the selection of a suitable Augmented Reality platform is the primary challenge, followed by the integration of Augmented Reality Unity and Three-Dimensional models for seamless operation across multiple platforms. A comparison of AR Foundation, ARCore, Unity, and Zappar led to the joint use of Unity and Zappar as the construction platform. Due to the expected greater number of models compared to the final products, only a limited set was used as demonstrations in this project.

In this project, Zappar and Unity are predominantly utilized in conjunction with the physical cameras of computers and mobile phones. They facilitate real-time head tracking and positioning to display the Three-Dimensional models of jewellery.

Keywords: Augmented Reality, Unity, Zappar, AR Foundation.