Productisation : Case Kasve Ltd.
Lehtola, Taru (2014)
Savonia-ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014112616988
https://urn.fi/URN:NBN:fi:amk-2014112616988
Tiivistelmä
Abstract
The objective of this thesis was to examine the theory of productisation and applying it to a Finnish consultation company Kasve Ltd. The aim was to create tools and guidelines based on which Kasve Ltd. can productise its services further.
The theoretical part of the thesis focuses on the concept of productisation and the different processes it contains. The information was gathered using secondary data; books, articles and business blogs. The practical work consists of the tools and guidelines, which were created by comparing the theory of productisation into the existing methods and services Kasve Ltd. has. These guidelines and tools are presented in the practical work- section. However, not all my findings and guidelines are presented in this thesis due to confidentiality.
Kasve Ltd. had managed to productise most parts of its functional areas before, which allowed me to focus on the remaining issues, which were: project evaluation, dividing service into modules, information package for clients, writing a reference and including social media into communication strategy. Based on these needs of the case company, the thesis introduces a set of tools and guidelines, for the company to use in its productisation process. Due to confidentiality agreement, not all the tools and guidelines are introduced in this thesis alongside with my more detailed recommendations for the company. In order for Kasve Ltd. to ensure that the productisation methods are adopted accordingly, a research should be carried out; in order to see what areas still needs to be improved.
The objective of this thesis was to examine the theory of productisation and applying it to a Finnish consultation company Kasve Ltd. The aim was to create tools and guidelines based on which Kasve Ltd. can productise its services further.
The theoretical part of the thesis focuses on the concept of productisation and the different processes it contains. The information was gathered using secondary data; books, articles and business blogs. The practical work consists of the tools and guidelines, which were created by comparing the theory of productisation into the existing methods and services Kasve Ltd. has. These guidelines and tools are presented in the practical work- section. However, not all my findings and guidelines are presented in this thesis due to confidentiality.
Kasve Ltd. had managed to productise most parts of its functional areas before, which allowed me to focus on the remaining issues, which were: project evaluation, dividing service into modules, information package for clients, writing a reference and including social media into communication strategy. Based on these needs of the case company, the thesis introduces a set of tools and guidelines, for the company to use in its productisation process. Due to confidentiality agreement, not all the tools and guidelines are introduced in this thesis alongside with my more detailed recommendations for the company. In order for Kasve Ltd. to ensure that the productisation methods are adopted accordingly, a research should be carried out; in order to see what areas still needs to be improved.