Establishing a tea shop successfully in Varkaus
Zheng, Xuefeng; Wang, Juan (2014)
Savonia-ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014112817309
https://urn.fi/URN:NBN:fi:amk-2014112817309
Tiivistelmä
The main purpose of this study was to clarify the tea drinking situation in Varkaus and to analyze the feasibility of the tea shop business plan by the surveys and statistics. We identified preferences and buying inclination of our target customer and also determining and pricing our products. In addition to developing marketing strategies based on the market analysis, also expanding market share in the real operation was considered.
The data and related information of this study are mainly from questionnaires for local Varkaus residents and interview with tea shop owners. The goal of the questionnaire was to define the demand and purchase intent of Varkaus people for Chinese tea. Meanwhile, interviews with tea shop owners provided us some business operation and management information, including several kinds of supply channels, as well as some useful marketing methods. The research aim was to ensure the daily operation plan which involved the main products and services of a tea shop, management system, financial administration and risk management planning.
Overall, the theoretical analysis and researching different tea cultures between China and Finland created a comprehensive Chinese tea shop business plan. The whole process of this business plan is intended to achieve the objective which is to establish and operate a Chinese tea shop successfully in Varkaus.
The data and related information of this study are mainly from questionnaires for local Varkaus residents and interview with tea shop owners. The goal of the questionnaire was to define the demand and purchase intent of Varkaus people for Chinese tea. Meanwhile, interviews with tea shop owners provided us some business operation and management information, including several kinds of supply channels, as well as some useful marketing methods. The research aim was to ensure the daily operation plan which involved the main products and services of a tea shop, management system, financial administration and risk management planning.
Overall, the theoretical analysis and researching different tea cultures between China and Finland created a comprehensive Chinese tea shop business plan. The whole process of this business plan is intended to achieve the objective which is to establish and operate a Chinese tea shop successfully in Varkaus.