A business plan for a new type of medical centre in Eastern Finland

Abstract

This thesis presents a business plan for the establishment of a new type of medical centre in Eastern Finland with tele-health services capabilities. The key product/service of this medical centre is to provide the tele-health care system by making use of mobile E-Health monitoring agent (EMA) and the E-Medical Centre with secured wireless communication protocol to provide advantages in monitoring health, immediate responses, and correct actions to changes in a customer’s health. This study focuses on the analysis of factors affecting to the successful chance of this new E-Medical centre, e.g., current demands, possibility, potential profitability, competitors, risks of the venture, etc.

The study started with a short revision of the definition, elements of business planning and procedures to start up a business in Finland. Next, current situation of the Finnish healthcare system, potential demand of the new E-Medical Centre in Finland were analysed. Then the detailed plan for the new E-medical centre was introduced. Based on the performed analyses, there is a feasible chance for establishing this new E-Medical centre in Eastern Finland. However, further studies on capital investment, management system, and technology transfer, etc., have to be carried out before the real E-Medical centre can be going to operate.