Game company marketing : Social media based approach
Jemeljanova, Olga (2014)
Lataukset:
Metropolia Ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014120919030
https://urn.fi/URN:NBN:fi:amk-2014120919030
Tiivistelmä
The purpose of this thesis work was to conduct a research and plan a marketing strategy for a start-up game company in order to increase visibility and the number of company’s customers. The best suitable approach was found and implemented during the study.
The project combined both technical and marketing aspects of media. The research was conducted on marketing, social media, and the current state of the game industry in Finland. Moreover, thirty existing game studios were selected for the benchmarking, so that the right decisions could be made for the client, Komento! Interactive start-up game studio.
This thesis work also included creating a branding portal, its content and design, as well as choosing social media channels for the company and its product. In addition, a suitable type of marketing was chosen for the client, and the marketing strategy was planned for the studio.
It was concluded that the most effective way to increase the game company’s visibility and the number of its customers was applying social media in marketing. Ideas and key points provided by the study are applicable for branding and marketing of any other game firm as well as businesses in other fields.
The project combined both technical and marketing aspects of media. The research was conducted on marketing, social media, and the current state of the game industry in Finland. Moreover, thirty existing game studios were selected for the benchmarking, so that the right decisions could be made for the client, Komento! Interactive start-up game studio.
This thesis work also included creating a branding portal, its content and design, as well as choosing social media channels for the company and its product. In addition, a suitable type of marketing was chosen for the client, and the marketing strategy was planned for the studio.
It was concluded that the most effective way to increase the game company’s visibility and the number of its customers was applying social media in marketing. Ideas and key points provided by the study are applicable for branding and marketing of any other game firm as well as businesses in other fields.