Developing Food Product Packaging
Suorsa, Laura (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202404257891
https://urn.fi/URN:NBN:fi:amk-202404257891
Tiivistelmä
In this thesis, the functions and elements of food packaging are investigated and how they can influence the consumer's experience with the product. With the fierce competition in the food industry, packaging has become very important to communicate the company's values and entice customers to choose the product. Successful packaging design enhances the product's attractiveness, and trust in the company is created through usability. The research question of this thesis is to understand what makes a good food product packaging.
The thesis research was carried out as a case study, which studied how the potential users find the current case food product packaging. The study is quantitative, to which answers were gathered using a questionnaire. Responses were gathered in December 2023 at a Christmas market highlighting local products, organized in the Oulu region. The questionnaire was carried out in a place where customers could physically touch and see the product. This was an important criterion for implementing the study, which aimed to research, in addition to the visual element road, the customers' experience of its other features. A total of 29 customers answered the survey.
By analyzing the answers, it is possible to notice elements of the case packaging, which can be made more attractive and meet customer satisfaction by developing the case packaging. The thesis includes a comprehensive literature review of the concepts of practical properties and visual elements of food product packaging, which were used in preparing the questionnaire. In addition, the literature review investigated how the design process of food product packaging gets started.
The research results suggest that customers prefer packaging that is easy to understand and communicates visually the content of the product. In addition, the research highlights the growing importance of practical and environmentally friendly packaging design today. In conclusion, the study offers concrete ideas on how the case product package could be developed.
The thesis research was carried out as a case study, which studied how the potential users find the current case food product packaging. The study is quantitative, to which answers were gathered using a questionnaire. Responses were gathered in December 2023 at a Christmas market highlighting local products, organized in the Oulu region. The questionnaire was carried out in a place where customers could physically touch and see the product. This was an important criterion for implementing the study, which aimed to research, in addition to the visual element road, the customers' experience of its other features. A total of 29 customers answered the survey.
By analyzing the answers, it is possible to notice elements of the case packaging, which can be made more attractive and meet customer satisfaction by developing the case packaging. The thesis includes a comprehensive literature review of the concepts of practical properties and visual elements of food product packaging, which were used in preparing the questionnaire. In addition, the literature review investigated how the design process of food product packaging gets started.
The research results suggest that customers prefer packaging that is easy to understand and communicates visually the content of the product. In addition, the research highlights the growing importance of practical and environmentally friendly packaging design today. In conclusion, the study offers concrete ideas on how the case product package could be developed.