The role of social media marketing in the promotion of mass tourism
Lamour, Anaëlle (2024)
2024
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202404308527
https://urn.fi/URN:NBN:fi:amk-202404308527
Tiivistelmä
This thesis aims to understand the influence of social media marketing and its effects on the mass tourism sector.
Today, social media occupies a leading place in our daily lives at different levels, especially in our desire to travel and experience new feelings and emotions. In recent years, people have been traveling more and more and the tourism sector has become a victim of this influx. Consequently, we are talking about mass tourism.
The study will also tackle the Covid-19 pandemic and its effects on the tourism sector. The author conducted a questionnaire aimed at collecting precise data on the French market. France was chosen because of its largest number of visitors in the world. As a result, precise data on French people’s opinions on this topic was collected and analyzed. Therefore, through this analysis, the study helps understand the functioning of social networks and their power. The influence of social media on travel decisions from searching for information to posting photos on travellers’ accounts is examined. The study also looks at whether people leave a review after their experience. For our final main point, we will delve into the limits of mass tourism but also focus on the potential solutions to enroll this phenomenon including the ability to be implemented in today’ society.
Today, social media occupies a leading place in our daily lives at different levels, especially in our desire to travel and experience new feelings and emotions. In recent years, people have been traveling more and more and the tourism sector has become a victim of this influx. Consequently, we are talking about mass tourism.
The study will also tackle the Covid-19 pandemic and its effects on the tourism sector. The author conducted a questionnaire aimed at collecting precise data on the French market. France was chosen because of its largest number of visitors in the world. As a result, precise data on French people’s opinions on this topic was collected and analyzed. Therefore, through this analysis, the study helps understand the functioning of social networks and their power. The influence of social media on travel decisions from searching for information to posting photos on travellers’ accounts is examined. The study also looks at whether people leave a review after their experience. For our final main point, we will delve into the limits of mass tourism but also focus on the potential solutions to enroll this phenomenon including the ability to be implemented in today’ society.