Productization Recommendations of Service Contracts for the Case Company
Meikandaan, Gnana Sambandhan (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024051311302
https://urn.fi/URN:NBN:fi:amk-2024051311302
Tiivistelmä
The case company is a rapidly growing company providing equipment, software, and services for coating extremely thin films over a required surface. Recently, the case company made the decision to productize its service offerings in order to cater to high volume manufacturing customers in the semiconductor business market. Specifically, these customers requested comprehensive service contracts to aid their businesses. Hence, this thesis study was performed to propose productization recommendations of service contracts for the case company.
The thesis study utilized the applied research approach for handling the business problem and for developing practical and useable solutions for the case company. The research approach involved four stages. The first stage was to study the existing literature regarding productization activities and to develop a step-by-step conceptual framework. The second stage was to understand the current service contract offering and the service contract offering process and to identify the key strengths and weaknesses. Out of the twelve identified weaknesses, five weaknesses that were relevant to the productization of the service contract were chosen for further study. The third stage was to co-create a set of initial recommendations based on the findings from the conceptual framework and the selected weaknesses. The initial recommendations included data requirements for calculating the cost of ownership for an equipment. The final stage was the validation of the initial recommendations.
The outcome of this thesis study is a set of productization recommendations of service contracts for the case company. These recommendations help the case company to improve its service offerings and provide better services to its intended customers.
The thesis study utilized the applied research approach for handling the business problem and for developing practical and useable solutions for the case company. The research approach involved four stages. The first stage was to study the existing literature regarding productization activities and to develop a step-by-step conceptual framework. The second stage was to understand the current service contract offering and the service contract offering process and to identify the key strengths and weaknesses. Out of the twelve identified weaknesses, five weaknesses that were relevant to the productization of the service contract were chosen for further study. The third stage was to co-create a set of initial recommendations based on the findings from the conceptual framework and the selected weaknesses. The initial recommendations included data requirements for calculating the cost of ownership for an equipment. The final stage was the validation of the initial recommendations.
The outcome of this thesis study is a set of productization recommendations of service contracts for the case company. These recommendations help the case company to improve its service offerings and provide better services to its intended customers.