Agile e-commerce and supply chains in a change phase of retail and distribution : impacts of agility and omnichannel on the global retail environment

Abstract

Today, e-commerce plays and more customers are switching to online platforms due to smoother and more accessible shopping experiences. Nevertheless, to stay competitive in the current fast-developing digital environment modern retail businesses must apply complex approaches that stand out from the sales-centered way of thinking; as the main competition tends to happen in the last mile, corporate entities are now focusing on new digital-orientated methodologies to combine all the existing sales channels into unified one since the end goal for the majority of retail companies is to meet customers’ expectations, increase sale and optimize logistics-related costs. The study supports this by analyzing secondary data. The study contains multiple sources, including books, journal articles, websites, reports, and case studies; the study relies on quantifiability and scientific explicability.

The study emphasizes the importance of customer experience and satisfaction, as well as the significance of agile methodologies relying on adaptability and flexibility. Agile project management for e-commerce integrates development and operations to help businesses generate revenue. Agility in supply chains improves logistics responsiveness and flexibility. The study discovers that agility helps organizations adapt to new opportunities and threats in dynamic environments. According to this study, agility is spotting and seizing new opportunities while avoiding unexpected risks. Omnichannel commerce integrates digital and traditional channels to overcome the limitations of single-channel or multichannel strategies. Redirecting attention from the channel to the consumer helps businesses understand customer demands and behaviors at various touchpoints. Omnichannel shopping helps merchants stay competitive and meet customers' changing expectations as consumers easily switch between channels. Additionally, applied tools such as OKRs, Scrum, Kanban, Industry 4.0, CRO, and fuzzy logic are listed and described.