Brand Reputation and its importance on Instagram

Abstract

With technological advancements, particularly in social media, marketing has changed significantly. For companies, this means they need to study how to build and manage a successful brand online. Having a good brand reputation is vital for attracting consumers from social media channels as consumers tend to build trust and relationships with those who have it.

In the era of social media where many factors such as e-WOM can severely damage a brand’s reputation, it is important to study how to protect your brand reputation on Instagram. This research is conducted using secondary data, indicating the use of qualitative research methodology. The two case studies analyzed showed similarities in the ways they protected their brand reputation on Instagram.

Brands need to first understand various marketing principles such as consumer behavior, the AIDA model, how to manage a brand reputation online as well as the power of visuals. With brand reputation management using social CRM tools, brands can successfully enhance and protect their reputation with different actions. By undertaking these methods and tools brands can protect and build a strong brand reputation on Instagram.