Emotional Design in Mobile Application
Hoi, ChitYu (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024052315084
https://urn.fi/URN:NBN:fi:amk-2024052315084
Tiivistelmä
This thesis explored the topic of emotional design in mobile applications. The purpose of this study was to investigate and analyse the impact of emotional design elements on user experiences within mobile applications, and find out how important certain design elements are in affecting the user engagement and satisfaction.
The study was carried out by a mixed-method approach, combining the theoretical knowledge gathered by the literature explored, and the data collected through a survey implementation. The literature review covered a brief understanding of emotional design and its impact on user experience. Four key elements in mobile application design were then extracted for discussion and a survey to gather insights from daily mobile application users.
The findings suggested that emotional design plays an important role in shaping user experience within mobile applications. Through designing elements across three levels of emotional design, both user satisfaction and user engagement can be enhanced. The data gathered through the survey also provided some minor insights about user opinions and preferences on various mobile application design elements, allowing designers and developers to take them as a reference.
The outcome of this study should contribute to the field of mobile application development. Providing insights that help designers to create more engaging mobile applications, and assist them to differentiate their products in the crowded market through applying emotional design in mobile applications.
The study was carried out by a mixed-method approach, combining the theoretical knowledge gathered by the literature explored, and the data collected through a survey implementation. The literature review covered a brief understanding of emotional design and its impact on user experience. Four key elements in mobile application design were then extracted for discussion and a survey to gather insights from daily mobile application users.
The findings suggested that emotional design plays an important role in shaping user experience within mobile applications. Through designing elements across three levels of emotional design, both user satisfaction and user engagement can be enhanced. The data gathered through the survey also provided some minor insights about user opinions and preferences on various mobile application design elements, allowing designers and developers to take them as a reference.
The outcome of this study should contribute to the field of mobile application development. Providing insights that help designers to create more engaging mobile applications, and assist them to differentiate their products in the crowded market through applying emotional design in mobile applications.