Web 3.0 & Marketing
Hosseini, Hamid (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024052415191
https://urn.fi/URN:NBN:fi:amk-2024052415191
Tiivistelmä
The purpose of this thesis was to determine and explore Web 3.0 and Marketing. As marketing is in a constantly evolving state, this thesis aimed to explore the integration of Web 3.0, Blockchain, and AI with marketing.
Qualitative and quantitative research methods were used in this study. The data for qualitative were obtained through interviews and data for quantitative were obtained through statistical analysis of sources on the web.
Qualitative and Quantitative data show that Web 3.0 and Blockchain are still in the development stages and their adoption is more challenging in bigger businesses but much more doable in, for example, start-ups. However, based on data from interviews and analysis of quantitative data this study determined that the use of AI is becoming more mainstream as major companies in the USA such as Amazon and Walmart are already investing heavily in AI, especially GenAI.
Qualitative and quantitative research methods were used in this study. The data for qualitative were obtained through interviews and data for quantitative were obtained through statistical analysis of sources on the web.
Qualitative and Quantitative data show that Web 3.0 and Blockchain are still in the development stages and their adoption is more challenging in bigger businesses but much more doable in, for example, start-ups. However, based on data from interviews and analysis of quantitative data this study determined that the use of AI is becoming more mainstream as major companies in the USA such as Amazon and Walmart are already investing heavily in AI, especially GenAI.