How to create awareness with social media for clothing brand “X”
Galí Valls, Ari (2024)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024052415611
https://urn.fi/URN:NBN:fi:amk-2024052415611
Tiivistelmä
This thesis aims to develop, explain, and prove different tactics used in social media to create awareness for a soon-to-be-launched streetwear brand in Finland. The literature review provides the reader with a better understanding of how to create awareness online. Topics such as; customer needs, marketing theories, and digital marketing are pointed out in the literature review.
Statistical insights of Clothing brand X’s social media are provided in the study to prove the efficiency of the results and show the potential and capacities of social media. This study was conducted in a short time frame, giving positive results in comparison to its time.
The research concludes the research proving the tactics and ideas used as well as the role of social media platforms, especially Instagram.
Statistical insights of Clothing brand X’s social media are provided in the study to prove the efficiency of the results and show the potential and capacities of social media. This study was conducted in a short time frame, giving positive results in comparison to its time.
The research concludes the research proving the tactics and ideas used as well as the role of social media platforms, especially Instagram.