Exploring Professional Growth in Marketing Internship

Abstract

This thesis explores the author’s professional growth and self-discovery journey during a marketing internship at a family company specializing in staffing services for the wellness and health sector. This thesis is written as a diary-based, where daily experiences and reflections are documented with weekly analysis over an eight-week observation period. The primary objective is to analyse the author's professional growth within the context of marketing internship, focusing on themes such as content creation expertise, social media marketing skills, and time management. The initial situation highlights the author's role as a Marketing Intern at Medizone, narrating responsibilities and interactions within the workplace. Additionally, stakeholders and interaction situations are also disclosed, providing insights into the company's dynamics. The theoretical framework includes concepts of self-discipline, time management, and productivity pitfalls, guiding the author's approach to professional development. Implementation consists of daily diary entries and weekly analysis, where challenges are captured, with insights, and lessons learned. The author reflects on the process of self-discipline and time management, acknowledging setbacks and strategies for improvement. Noteworthy observations include the author's involvement in impactful projects. Results and discussion highlight the author's growth as a professional during the marketing internship. Including in communication, networking, and marketing skills. Insights from experienced colleagues and theoretical frameworks contribute to the author's understanding and improvement of marketing practices and challenges. Moving forward, the author aims to continue enhancing expertise recognizing skill development as an ongoing journey in professional life especially in the dynamic marketing field. Overall, this thesis provides valuable insights into the author's professional journey and growth. In addition, it highlights the importance of self-reflection and continuous learning in achieving career goals. Throughout the thesis the author offers practical strategies for navigating through challenges and taking most out of opportunities.