Streamlining Project Management : Enhancing Efficiency and Progress Tracking Through a CRM Website
Nguyen, Uyen (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024052917438
https://urn.fi/URN:NBN:fi:amk-2024052917438
Tiivistelmä
As the business expands, managing customer relationships alongside internal projects becomes increasingly complex. Traditionally, organizations have relied on separate systems to handle these areas, often resulting in data duplication, communication breakdowns, and inefficient processes. This thesis outlines the journey from conceptualization to deployment of a CRM website designed to address these challenges by combining customer relationship management and project management into a single, cohesive platform.
This integrated approach enables businesses to streamline operations, enhance communication, and eliminate redundancies, thereby saving time and improving overall efficiency. The CRM web application developed as part of this thesis not only supports the comprehensive monitoring of project progress and efficient distribution of tasks but also enhances customer management by providing de tailed insights into customers. The research methodology includes a quantitative analysis, supplemented by case studies that demonstrate the application’s impact on organizational productivity and workflow optimization.
Key aspects such as task allocation, progress tracking, customer management, sale tracking and managerial oversight are explored in depth. The system’s architecture, data security measures, and the integration of dynamic management features support real-time project tracking and robust customer relationship management. The implementation of this integrated CRM system has demonstrated significant improvement in project oversight and customer management capabilities, underscoring the effectiveness of merging these two critical business functions into a powerful tool.
This integrated approach enables businesses to streamline operations, enhance communication, and eliminate redundancies, thereby saving time and improving overall efficiency. The CRM web application developed as part of this thesis not only supports the comprehensive monitoring of project progress and efficient distribution of tasks but also enhances customer management by providing de tailed insights into customers. The research methodology includes a quantitative analysis, supplemented by case studies that demonstrate the application’s impact on organizational productivity and workflow optimization.
Key aspects such as task allocation, progress tracking, customer management, sale tracking and managerial oversight are explored in depth. The system’s architecture, data security measures, and the integration of dynamic management features support real-time project tracking and robust customer relationship management. The implementation of this integrated CRM system has demonstrated significant improvement in project oversight and customer management capabilities, underscoring the effectiveness of merging these two critical business functions into a powerful tool.