Agile AR Design Processes
Loktionova, Mariia (2024)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024053018466
https://urn.fi/URN:NBN:fi:amk-2024053018466
Tiivistelmä
This research utilises a case study approach commissioned by Mediavision and Flamingo Filter, creative industry agencies based in Paris, France. In their attempt to increase their effectiveness, the companies currently lack a structured approach to maintaining rapid-paced AR projects. Therefore, this study aims to create a robust design toolbox that can be used across different teams and fasten the design process. Moreover, both companies have to adjust according to their legacy practices.
This literature review is mainly based on design thinking tools, namely brainstorming, mind maps, benchmarking, affinity maps, voting, and others. In addition, the study reveals a complete design toolkit that is consistent in its approach.
The case study approach was selected as it is a relevant method that provides answers to the questions of “how” and “why.” It also allows combining different types of information sources. This study is based on primary sources: interviews and internal co-creation workshops. The findings were based on the focus group's feedback and revised by the commissioning company in internal workshops. The efficiency of the final design toolbox model will be judged according to the findings from interviews and co-creation workshops.
This literature review is mainly based on design thinking tools, namely brainstorming, mind maps, benchmarking, affinity maps, voting, and others. In addition, the study reveals a complete design toolkit that is consistent in its approach.
The case study approach was selected as it is a relevant method that provides answers to the questions of “how” and “why.” It also allows combining different types of information sources. This study is based on primary sources: interviews and internal co-creation workshops. The findings were based on the focus group's feedback and revised by the commissioning company in internal workshops. The efficiency of the final design toolbox model will be judged according to the findings from interviews and co-creation workshops.