Market Potential for Vietnamese Organic Food Products in Finland

Abstract

Organic food product consumption has radically increased nowadays because of the benefits to both human health and environmental protection. The main issue of the thesis was to discover the possibilities for Vietnamese organic food products on the Finnish market based on analyzing subjective and objective elements of both markets. The research was carried out by quantitative research method using a survey. The survey attempts to cover all possible sections of organic food products to examine Finnish customers’ attitude and preference about organic food consumption. After analysis, the results convinced the positive attitude for Vietnamese organic food products to enter the Finnish market. However, for durable development in this market, the careful business plan and specialized research projects are required. This study emphasized Finnish organic food market situation from customer’s point of view so that the companies can use the results as resources to create their own plans suitable for this market