Sustainability Communication of Experience 365
Liljamaa, Venla (2024)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024060219820
https://urn.fi/URN:NBN:fi:amk-2024060219820
Tiivistelmä
The aim of this thesis is to create effective sustainability communication strategies for Experience 365, a company in Kemi, Finland. Experience 365 provides various services catered towards tourists and locals, with a focus on providing ice and snow related experiences year-round. Their services include the SnowExperience365, the seaside glass villas, the icebreaker Sampo and the outdoor Winter Garden which can be experienced every winter season. The aim is to examine the company’s sustainability communication efforts and determine whether customers prioritize sustainable practices when choosing a travel destination.
Developing sustainability communication at Experience 365 requires first examining current sustainability practices and planning a way forward. Qualitative research methods were employed in this thesis, including conducting interviews with the commissioner at Experience 365. Customers were invited to take part in a survey to provide feedback on their experience of sustainability practices at Experience 365.
The result of this thesis reveals the importance of sustainability communication in the tourism industry, especially for businesses like Experiene 365. The study highlights the importance of effectively communicating sustainable practices to customers, consumers and stakeholders to build brand reputation, attract customers and contribute to a more sustainable future. It emphasizes the need for clear and engaging communication through various channels such as, company website and social media platforms to inform and engage audiences in sustainability. Ultimately the main result is the recognition of sustainability communication as a key factor in promoting sustainable tourism practices and enhancing a company’s sustainability efforts.
Developing sustainability communication at Experience 365 requires first examining current sustainability practices and planning a way forward. Qualitative research methods were employed in this thesis, including conducting interviews with the commissioner at Experience 365. Customers were invited to take part in a survey to provide feedback on their experience of sustainability practices at Experience 365.
The result of this thesis reveals the importance of sustainability communication in the tourism industry, especially for businesses like Experiene 365. The study highlights the importance of effectively communicating sustainable practices to customers, consumers and stakeholders to build brand reputation, attract customers and contribute to a more sustainable future. It emphasizes the need for clear and engaging communication through various channels such as, company website and social media platforms to inform and engage audiences in sustainability. Ultimately the main result is the recognition of sustainability communication as a key factor in promoting sustainable tourism practices and enhancing a company’s sustainability efforts.