The impact of experiential marketing on consumer and business performance
Rizzo, Lou Jr (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024060722127
https://urn.fi/URN:NBN:fi:amk-2024060722127
Tiivistelmä
In a contemporary context, this thesis studies how experiential marketing influences both customers and business performance. Businesses looking to emotionally engage their customers and stand out in today's competitive marketplace view experiential marketing as a strategic key. This study explores the impact of memorable brand experiences on customer perceptions, emotions, and behaviors as well as their effect on key indicators such as loyalty, customer satisfaction and financial performance of companies.
Through an in-depth literature review and a survey, this thesis seeks to answer the following question: What is the impact of experiential marketing on customers and on business performance?
The findings of this study provide valuable insights to marketing professionals and business leaders, helping them develop and implement effective experiential marketing programs to increase customer engagement and improve their overall business performance.
Through an in-depth literature review and a survey, this thesis seeks to answer the following question: What is the impact of experiential marketing on customers and on business performance?
The findings of this study provide valuable insights to marketing professionals and business leaders, helping them develop and implement effective experiential marketing programs to increase customer engagement and improve their overall business performance.