Business Analysis Using Business Model Canvas: Owppin As A Case Study

Abstract

This work is a problem-solving thesis, it addresses the problem faced the case study company (Owppin), a company situated in Nigeria, and it is into the production of toothpick. Owppin a facing a waste challenge as the waste generated during her operation is becoming a menace to the organization. The waste is constituting an environmental hazard, and it is also causing the company unnecessary fines from the environmental agency.

The purpose of the study is to help find a lasting solution to the waste generated by the company. The study focuses on the whole organization and sees the organization as a complete system. The work uses business model canvas as enumerated by its founder Osterwalder. This framwork was considered so as to understand Owppin business processes. And. Also to help see the business at a glance.

The study also make use of the system theory to help analyse the problem with the objective of not considering only the obvious which was the waste, but the entire organization and its environment as a unit. An holistic approach (System theory) was use , which was found useful in the root cause analysis and decision making process.

The combination of business model canvas and system theory was helpful in enumerating possible solution that will not only eliminate the problem (waste generation) but also add more value proposition to the business at large.