Experiential learning in agritourism about regenerative agriculture and the consumption of its food products in Guatemalan adults

Abstract

In the context of global environmental and health challenges with the need for sustainable agricultural solutions, this study seeks to understand how experiential learning can promote greater awareness, knowledge and engagement in regenerative agriculture practices and food consumption in the Guatemalan context. This work comes from the idea to make a business project of doing experiential learning workshops about regenerative agriculture in the author’s family farm which has a variety of plantations and animals in the Guatemalan coast. The study gathers the viewpoint of farmers involved in regenerative agriculture practices and agritourism. It also has the perspective of some Guatemalan consumers in relation to experiential learning and sustainable food products. By evaluating the impact of the initiative, this research contributes to the broader discourse on agritourism, regenerative agriculture and sustainable food systems. The research material is a combination between a questionnaire to Guatemalan consumers, interviews to farmers familiar with the topic and a workshop with potential consumers from the city. The gathered evidence supports many literature points. One of the main conclusions was that the project has potential bringing along more awareness and economic opportunities for the farm and local communities.