HomeOpera and the Opera audience outreach project
Mäkeläinen, Johanna; Tuomi, Aarni; Aromaa, Sanni (2023)
Haaga-Helia ammattikorkeakoulu
2023
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi-fe2024081665222
https://urn.fi/URN:NBN:fi-fe2024081665222
Tiivistelmä
The Finnish National Opera and Ballet (FNOB) has been at the forefront of audience outreach for decades. They have invested widely in bridging the gap between art and technology in their Opera Beyond project. Together with our HomeOpera project, they tested a novel approach to reach new audiences through virtual reality and gamification.
In this article, we outline the possibilities of audience outreach to incorporate recent technologies and break new boundaries with XR technologies. This will be an inspiration to people working in the arts industry as well as tech companies developing new XR solutions.
In this article, we outline the possibilities of audience outreach to incorporate recent technologies and break new boundaries with XR technologies. This will be an inspiration to people working in the arts industry as well as tech companies developing new XR solutions.