Sokos Hotels St.Petersburg - Social Media Marketing Strategy
Paroinen, Jussi (2015)
Savonia-ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201501261590
https://urn.fi/URN:NBN:fi:amk-201501261590
Tiivistelmä
This thesis acts as a report for a production made for Sokos Hotels St.Petersburg.
The thesis is divided in to three general parts, first one working as the introduction to the topic, introduction to Sokos Hotels St.Petersburg and structure of the thesis as well as explaining the research questions and methods used. The second part of the thesis is dedicated to theory behind social media and marketing with the third part being reserved for explaining the research done and the strategies created in the process of this thesis for the client organization as well as showing a summary of the work done, and analysis of the thesis process in general from the writers point of view.
The thesis is divided in to three general parts, first one working as the introduction to the topic, introduction to Sokos Hotels St.Petersburg and structure of the thesis as well as explaining the research questions and methods used. The second part of the thesis is dedicated to theory behind social media and marketing with the third part being reserved for explaining the research done and the strategies created in the process of this thesis for the client organization as well as showing a summary of the work done, and analysis of the thesis process in general from the writers point of view.