Study and analysis of how to optimize marketing & sales of a b-to-b company for the target group
Kauppila, Kasper (2014)
Metropolia Ammattikorkeakoulu
2014
Creative Commons Attribution-NonCommercial-NoDerivs 1.0 Suomi
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201501261622
https://urn.fi/URN:NBN:fi:amk-201501261622
Tiivistelmä
Study and analysis of how to optimize the marketing & sales strategy of a b-to-b company for the target group. Case study for Green Fortune Plantwall Oy.
This thesis is a case study of Green Fortune Plantwall Oy. The objective of this thesis is to study and analyze how to optimize the current marketing and sales strategy of a small b-to-b company for its target group (i.e. architects and interior designers).
This thesis is a case study of Green Fortune Plantwall Oy. The objective of this thesis is to study and analyze how to optimize the current marketing and sales strategy of a small b-to-b company for its target group (i.e. architects and interior designers).