The Integration of Childhood Games into the Adult Hospitality Experience
Reineck, Keren (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024102426781
https://urn.fi/URN:NBN:fi:amk-2024102426781
Tiivistelmä
The hospitality industry is constantly including elements of play into their services to adults looking for engaging experiences. This thesis explores the potential of establishing a game night bar in Helsinki, Finland. It is aimed at providing adults with a space to reconnect with their inner child through activities.
Grounded in the psychological benefits of play and collective nostalgia, the study emphasizes the therapeutic and social value for mental well-being and community building. The research includes a business plan, using the Business Model Canvas (BMC) and SWOT analysis, to evaluate the feasibility of the concept. Key activities include themed game nights, creative workshops and interactive games - all designed to create a playful and inclusive environment. A market analysis shows the gap in the hospitality sector for adult play spaces, with competitors like Café Boardgame, Maalausbaari, and Arkade Bar offering related but different experiences. A prototype workshop was conducted to test the business concept, followed by interviews to gather feedback on its appeal. The findings suggest a strong market interest in gamified leisure spaces that aim for creativity and social interaction.
Grounded in the psychological benefits of play and collective nostalgia, the study emphasizes the therapeutic and social value for mental well-being and community building. The research includes a business plan, using the Business Model Canvas (BMC) and SWOT analysis, to evaluate the feasibility of the concept. Key activities include themed game nights, creative workshops and interactive games - all designed to create a playful and inclusive environment. A market analysis shows the gap in the hospitality sector for adult play spaces, with competitors like Café Boardgame, Maalausbaari, and Arkade Bar offering related but different experiences. A prototype workshop was conducted to test the business concept, followed by interviews to gather feedback on its appeal. The findings suggest a strong market interest in gamified leisure spaces that aim for creativity and social interaction.