The Development of Haian Machinery Manufacturing Co. Ltd in the Internationalization
Wu, Guanyu (2015)
Savonia-ammattikorkeakoulu
2015
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Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-201501301763
http://urn.fi/URN:NBN:fi:amk-201501301763
Tiivistelmä
China has implemented reform and opening policy for more than 30 years and has made great economic development. Many Chinese SMEs have entered the international market. Under the circumstances, how to develop in the internationalization has become a crucial task for these SMEs. Therefore, this thesis report chose Haian Machinery Manufacturing Co., Ltd as the case study and the objective of the research is to analyze the company’s situation and provide some suggestions for its internationalization.
The research approach of this thesis report is mainly qualitative research to obtain, collect and analyze the data and information. The researcher prepared the internal interview and external interview for the case company. The views of interviewees are the important source of data to understand well the current situation of the case company. Interview analysis is constructed according to the company’s point of view. Interview results are presented with the general manager’s advice and SWOT analysis.
The theoretical part includes basic analysis of international business operations and competitive strategy for a business enterprise in the global marketplace. The empirical part presents the research methods, implementation, analysis and results. Finally, the research basically achieves the objective through providing some suggestions in accordance with the SWOT analysis.
The research approach of this thesis report is mainly qualitative research to obtain, collect and analyze the data and information. The researcher prepared the internal interview and external interview for the case company. The views of interviewees are the important source of data to understand well the current situation of the case company. Interview analysis is constructed according to the company’s point of view. Interview results are presented with the general manager’s advice and SWOT analysis.
The theoretical part includes basic analysis of international business operations and competitive strategy for a business enterprise in the global marketplace. The empirical part presents the research methods, implementation, analysis and results. Finally, the research basically achieves the objective through providing some suggestions in accordance with the SWOT analysis.