Navigating Business Challenges in Thailand: A Critical Analysis from the Foreigner’s Perspective

Abstract

Starting a business in Thailand as a foreigner is not as easy as it might seem. While Thailand offers multiple opportunities, its unique business climate is also filled with challenges. This thesis investigates the challenges and opportunities for foreign entrepreneurs entering Thailand's business landscape. By examining legal, cultural, financial, and political factors, the study offers a comprehensive analysis of the barriers foreign businesses face. The findings underline the importance of adapting to Thai cultural norms, understanding regulatory frameworks, and addressing financial challenges. This study offers practical recommendations for foreign entrepreneurs navigating Thailand's dynamic market.