Conceptualizing a Digital Recruitment Platform for MBA Students at Metropolia University of Applied Sciences
Uddin, M M Mofiz; Lehto, Mae (2024)
2024
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024112630285
https://urn.fi/URN:NBN:fi:amk-2024112630285
Tiivistelmä
The objective of this thesis is to conceptualize a digital recruitment platform for the specific target group consisting of MBA students at Metropolia University of Applied Sciences, as a way to connect with recruiters. This platform concept aims to connect jobseekers and employers based on relevant skills and interests. This study discusses what students and recruiters expect from a platform like this and what the platform offers to both stakeholder groups.
This study utilized the applied action research approach and qualitative data collection methods, such as semi-structured interviews with MBA students as well as recruiters and discussions with university staff. Data were collected in three phases: starting with the current state analysis, followed by the co-creation of the concept, and ending with the validation of the final proposal. Results from the analysis informed the co-creation of a new digital recruitment platform that offered specific user-centric functionalities.
The thesis comprises both theoretical and practical parts. The literature review identifies the basic pillars of the platform, such as operational mechanisms, architectural frameworks, and privacy/security features of digital platforms. This thesis also includes insights collected from stakeholders that contributed to the concept of the platform. The study builds on theoretical models like the Customer Value Proposition (CVP) and Minimum Viable Product (MVP), facilitating a way to visualize the recruitment platform.
This thesis has two outcomes; one proposal offers to improve JobTeaser, existing Metropolia’s digital recruitment platform, across three development areas, i.e. increasing outreach of the platform to students and recruiters, improving communication and recruitment process, and addressing the job matching, in order to improve the present positions of the platform among the students and recruiters. The other proposal presents a new platform concept for MBA students and recruiters to interact and organize a secure, user-centric recruitment experience. For Metropolia University of Applied Sciences, such a platform could become a strategic move to support the recruitment of MBA students which could thereby increase their employability as well as tighten ties with industry recruiters.
This study utilized the applied action research approach and qualitative data collection methods, such as semi-structured interviews with MBA students as well as recruiters and discussions with university staff. Data were collected in three phases: starting with the current state analysis, followed by the co-creation of the concept, and ending with the validation of the final proposal. Results from the analysis informed the co-creation of a new digital recruitment platform that offered specific user-centric functionalities.
The thesis comprises both theoretical and practical parts. The literature review identifies the basic pillars of the platform, such as operational mechanisms, architectural frameworks, and privacy/security features of digital platforms. This thesis also includes insights collected from stakeholders that contributed to the concept of the platform. The study builds on theoretical models like the Customer Value Proposition (CVP) and Minimum Viable Product (MVP), facilitating a way to visualize the recruitment platform.
This thesis has two outcomes; one proposal offers to improve JobTeaser, existing Metropolia’s digital recruitment platform, across three development areas, i.e. increasing outreach of the platform to students and recruiters, improving communication and recruitment process, and addressing the job matching, in order to improve the present positions of the platform among the students and recruiters. The other proposal presents a new platform concept for MBA students and recruiters to interact and organize a secure, user-centric recruitment experience. For Metropolia University of Applied Sciences, such a platform could become a strategic move to support the recruitment of MBA students which could thereby increase their employability as well as tighten ties with industry recruiters.