Exploring Video Marketing: A Case Study Analysis about Verge Motorcycles
Silva, Troy (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024112730650
https://urn.fi/URN:NBN:fi:amk-2024112730650
Tiivistelmä
This thesis explores the importance of Videos as a marketing and brand development strategy instrument. It is intended to be a guide for implementing videos within marketing practices aligned with the organization’s strategy. It analyzes Verge Motorcycles' video marketing efforts as an example company and, in the end, gives suggestions that Verge Motorcycles can implement.
A mixed methodology was used to gain a clearer insight into Verge Motorcycles's video marketing situation. The company's data and the interviews conducted enabled the necessary information to be acquired for the analysis.
The outcome of the analysis highlighted clear areas of improvement for the video marketing efforts of Verge Motorcycles. This helped narrow the focus toward giving suggestions to help the company get better engagement rates.
In conclusion, the suggestions for Verge Motorcycles were to strengthen the structures and frameworks of its video marketing efforts and focus on creating content that builds an emotional connection with the viewer to improve engagement rates.
A mixed methodology was used to gain a clearer insight into Verge Motorcycles's video marketing situation. The company's data and the interviews conducted enabled the necessary information to be acquired for the analysis.
The outcome of the analysis highlighted clear areas of improvement for the video marketing efforts of Verge Motorcycles. This helped narrow the focus toward giving suggestions to help the company get better engagement rates.
In conclusion, the suggestions for Verge Motorcycles were to strengthen the structures and frameworks of its video marketing efforts and focus on creating content that builds an emotional connection with the viewer to improve engagement rates.