The Effectiveness of Influencer Marketing in the Branding of Cryptocurrency Trading Platforms : A systematic literature review of Effectiveness of Influencer Marketing in the sector of Cryptocurrencies trading platforms
Basnet, Suman (2024)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024120232014
https://urn.fi/URN:NBN:fi:amk-2024120232014
Tiivistelmä
Through analysis of literature, this research investigates the effectiveness of influencer marketing campaigns to cryptocurrency trading platforms. Influencers are leveraged by platforms to increase visibility, foster trust and user engagement as the cryptocurrency market is rapidly growing to be more complex and competitive.
The research focuses on the effectiveness of the influence of marketing in the cryptocurrency market and reviews the existing literature. This research examines the challenge and risk associated with this marketing campaign. It also outlines the way to mitigate these risks such as increased transparency and fostering educational content.
The research concludes that despite the inherent challenges, influencer marketing can be a useful tool when it is used mindfully. Moreover, the research findings reveal that influencer marketing can be a valuable strategy for sustainable success in the cryptocurrency industry.
The research focuses on the effectiveness of the influence of marketing in the cryptocurrency market and reviews the existing literature. This research examines the challenge and risk associated with this marketing campaign. It also outlines the way to mitigate these risks such as increased transparency and fostering educational content.
The research concludes that despite the inherent challenges, influencer marketing can be a useful tool when it is used mindfully. Moreover, the research findings reveal that influencer marketing can be a valuable strategy for sustainable success in the cryptocurrency industry.