The Evolution of Recruitment Markets : a comparative analysis of traditional vs. modern approaches and the impact of Generation Z

Abstract

The effectiveness of recruitment strategies has become a critical concern in the past decades, as organizations increasingly compete for top talent, especially among younger cohorts such as Generation Z. This study looks comprehensively at how modern recruitment approaches, such as employer branding and social media engagement, are reshaping and showing a new way in talent acquisition and recruitment strategies. The research question looks at the way in which these modern methods compare to traditional recruitment practices in attracting and retaining young talent in today’s workforce. To examine these perspectives, a quantitative survey targeting Generation Z and Millennials was conducted across multiple social media channels. The survey questions covered various aspects, such as workplace flexibility, corporate values, and digital recruitment preferences, gathering data that offered nuanced insights into the expectations and motivations of the job seekers. The findings provide valuable perspectives to ongoing analyses around evolving recruitment methods and workforce expectations. This study highlights the importance of adapting recruitment strategies to align with emerging workforce values, while future research might explore how Generation Alpha may further transform the recruitment landscape.