Finnish customers'beverage choice and the potential of Vietnamese wine in Finland
Nguyen, Nga (2014)
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The aim of the thesis is to discover the potential of selling Asian wine and beverages in Vaasa in particular and in Finland in general. The Asian wine means all of the alcohol made locally Asian with different ingredients including fruit, rice and grapes. The thesis primarily concentrated on the combination of Asian food along with wine in different theory. From that, it gives the outlook of pairing Asian food with local Asian beverages. It presents general information about Asian food and in addition, one Vietnamese wine company is introduced as an example. In order to understand the customers’ behavior regarding Asian food and beverag-es, a quantitative research was conducted. The target group is citizens of Vaasa who are familiar with Asian food in restaurants. The first step is to discover their frequency and their favorite in different types of Asian restaurants presented in Vaasa. The second step is to see how their habits of drinking beverages in those restaurants. Finally, the research focused on how they are willing to taste the local beverages. To conclude, it was found out that Vaasa citizens are often eating Asian food in restaurants, but they are rarely drinking Asian beverages. However, the research shows that people are willing to pay for Asian beverages as long as the beverages are local, special and reasonable price.