The Potential of Digital Business on Social Media Platforms

Abstract

This thesis explores the potential of digital business development on social media platforms and the transformative impact of social media on digital business practices.

Focusing on content marketing, targeted advertising, influencer partnerships, and social commerce features, this study uses a mixed-methods approach that combines qualitative case studies of successful social media campaigns with data from platform analytics to analyze how businesses effectively utilize social media to enhance their digital presence and engage consumers.

The findings demonstrate that dynamic content creation, active customer engagement, and strategic influencer collaborations significantly contribute to business success on social media. The use of social commerce functionalities is identified as essential for facilitating direct sales and improving customer service.

The research highlights how platform-specific strategies and understanding user behavior are key to optimizing performance and achieving business growth.

This study provides actionable insights for digital marketers, business strategists, and researchers, emphasizing the need for a tailored approach to social media utilization to foster sustainable growth and improve customer loyalty.

The results underline the importance of integrating social media as a core component of modern digital business strategies.