Designing the company's business model using service design
Lehessalo, Jani (2024)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024121335427
https://urn.fi/URN:NBN:fi:amk-2024121335427
Tiivistelmä
The case company, Lainalokero, had a business idea aimed at a targeted customer base, based on lending and renting, and the aim was to investigate whether this business idea had potential for operation. The purpose of the design study was to investigate a service aimed at a small customer base and to create a business model for the case company, in which customers are offered high-quality products in exchange for a small usage fee.
The work investigated whether Lainalokero's business idea was viable and what kind of service experiences could be. The work analyzed the case company's market, investigated potential competitors, and created a business model using service design tools.
The study found that there could be demand for the service offered by Lainalokero and that there could be several different business models, depending on the nature of the target customer. The service was studied using visual service design tools. These tools included Service Blueprint and prototyping.
The research resulted in several different business models for the services offered by Lainalokero, which can be used as a basis for the company's strategy and earnings models if the company is founded.
The work investigated whether Lainalokero's business idea was viable and what kind of service experiences could be. The work analyzed the case company's market, investigated potential competitors, and created a business model using service design tools.
The study found that there could be demand for the service offered by Lainalokero and that there could be several different business models, depending on the nature of the target customer. The service was studied using visual service design tools. These tools included Service Blueprint and prototyping.
The research resulted in several different business models for the services offered by Lainalokero, which can be used as a basis for the company's strategy and earnings models if the company is founded.