The impact of social media on small businesses in Kajaani
Sharma, Asma; Karna, Vijay (2024)
2024
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024121435819
https://urn.fi/URN:NBN:fi:amk-2024121435819
Tiivistelmä
This study explores the impact of social media marketing on small businesses in Kajaani, with em-phasis on how these methods affect consumer engagement and profitability. It examines how small companies use social media platforms to increase visibility, establish consumer connections, and adapt to changing digital trends. This research gives insights into how small businesses may maximize their marketing efforts by identifying effective social media techniques and recognizing the issues they encounter.
The theoretical framework addresses the principles of social media marketing, including its essen-tial elements and strategies, and presents the basic ideas of marketing. The research objectives include assessing small companies' usage of social media, investigating the influence of social me-dia marketing strategies on consumer interaction, and determining advantages and challenges that these businesses come across.
The scope of the thesis was limited to small businesses in Kajaani. It studied their usage of social media platforms to engage customers, promote products, and adapt to the digital marketing land-scape. To gather empirical data, semi-structured interviews were conducted with six small busi-ness owners in Kajaani. The findings provided valuable insights into the current landscape of social media marketing for small enterprises, highlighting the significance of consistent engagement and strategic planning in improving the benefits of social media. Because social media platforms are always changing, it is crucial to do continuous research to modify marketing strategies in response to new trends. By including customer perspectives, future research could improve understanding of how social media affects consumer behavior and business expansion. In the end, this study will offer insightful information about the successful use of social media marketing by identifying best practices for maximizing their marketing efforts in a social media environment.
The theoretical framework addresses the principles of social media marketing, including its essen-tial elements and strategies, and presents the basic ideas of marketing. The research objectives include assessing small companies' usage of social media, investigating the influence of social me-dia marketing strategies on consumer interaction, and determining advantages and challenges that these businesses come across.
The scope of the thesis was limited to small businesses in Kajaani. It studied their usage of social media platforms to engage customers, promote products, and adapt to the digital marketing land-scape. To gather empirical data, semi-structured interviews were conducted with six small busi-ness owners in Kajaani. The findings provided valuable insights into the current landscape of social media marketing for small enterprises, highlighting the significance of consistent engagement and strategic planning in improving the benefits of social media. Because social media platforms are always changing, it is crucial to do continuous research to modify marketing strategies in response to new trends. By including customer perspectives, future research could improve understanding of how social media affects consumer behavior and business expansion. In the end, this study will offer insightful information about the successful use of social media marketing by identifying best practices for maximizing their marketing efforts in a social media environment.