Start-up Asian restaurant business plan in Helsinki : a South Asian restaurant in Helsinki

Abstract

This thesis aimed to determine whether or not it would be feasible to open a South Asian restaurant in Helsinki, taking into consideration the level of interest and demand that customers have for South Asian cuisine. There is a strong demand for authentic South Asian cuisine, as indicated by a survey that was conducted across a variety of demographics. Sixty percent of respondents expressed a desire to try this culinary style.

The most important findings showed that people have a taste for upscale dining, food that is both nutritional and sustainable, and an atmosphere that is warm and inviting. Consequently, this suggested that the mix of fine dining and informal dining may result in a more comfortable and varied selection of options for customers to choose from. Additional responses brought to light the significance of marketing techniques and the critical role that community-building activities play in the process of increasing brand loyalty.

The findings of this study indicated that prospective investors may notice a developing interest in multicultural cuisine in Helsinki. This highlights the importance of having a diverse menu and providing a dining experience that is culturally enriched.