Management of football events in the context

Abstract

Ensuring safety at a sports facility is one of the key elements of all sporting events, including football competitions. In addition to inspections and control and administrative procedures, the organization of security at football is increasingly accompanied by the introduction of a fan card, which allows visitors to be identified. This innovation has contradictory results due to the outflow of fans and, as a result, a decline in the performance of clubs. Today, the fan card serves as a regulatory tool, but has not yet become an element of the loyalty system. Accordingly, the relevance of the work is determined by the novelty of the research and the demand for analysis and assessment of the development of such events, taking into account the validity of the fan card. The work examines in detail the experience of using fan cards in modern football. The general features of this document are determined, an analysis of the operation of the card in the football leagues of Italy, Turkey,is carried out, and the experience of using cards in the framework of the organization and conduct of the 2014 Winter Olympics, the 2017 FIFA Confederations Cup, the 2018 FIFA World Cup, the UEFA Euro 2020 and the Russian Premier League 2022/2023 season. The master's thesis also evaluates the prospects for the development of Russian football events in the context of the introduction of a personalized fan card. Key words: Fan ID, Fradi Supporters Card, football events, Passolig card, personalized fan card, Russian Premier League, security, Tessera del tifoso.