Marketing Plan for Importing Electric Ceramic Oil Lamps from Bat Trang, Vietnam to Finland

Abstract

In today’s globally competitive economy, customers often seek products that combine beauty, durability, unique design, and functionality. This thesis explores the potential of introducing electric ceramic oil lamps from Bat Trang, Vietnam, to the Finnish market, leveraging their cultural appeal to align with Finland’s focus on sustainability and high-quality products. The objective is to develop an effective marketing plan to facilitate the product’s entry into Finland and potentially other Nordic countries.

The research employs tools such as PESTLE, SWOT, demographics, and Hofstede's cultural dimensions to analyze the Finnish market and assess its suitability for these products. Qualitative research supplements these analyses, providing detailed insights into consumer preferences and effective marketing strategies. The findings highlight Finland’s demand for products with sustainable cultural values and traditional craftsmanship, presenting an opportunity for Bat Trang’s handmade lamps to succeed.

This study concludes that Finland is a promising market for culturally rich and uniquely designed products. Successfully introducing these lamps could enhance Vietnam’s ceramic industry’s global reach, create jobs, and contribute to socio-economic growth.